How to Add Organization and LocalBusiness Schema Markup

Why It Matters

Entity recognition is the cornerstone of modern AI visibility and Knowledge Graph construction. Implementing Organization schema establishes your company as a verified entity, enabling search engines and AI chatbots to describe your business accurately.

• Core JSON-LD Fields: Include essential properties: @type, name, url, logo, contactPoint, address, and sameAs.

Homepage Placement

Embed the JSON-LD block on your main homepage to serve as the definitive source of truth for your digital entity identity.

Example (JSON-LD)

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Example Company",
  "url": "https://example.com/",
  "logo": "https://example.com/logo.png",
  "sameAs": [
    "https://www.linkedin.com/company/example"
  ]
}

Choose the Right Type

Use LocalBusiness, or a more specific subtype such as Dentist, Plumber or LegalService, when customers visit you or you serve a local area, and add address, telephone, openingHours and geo. Use Organization for businesses that work nationally or online. Keep every value identical to your Google Business Profile.