How to Add Product and Service Structured Data

How do I format Product and Service structured data for commercial offerings?

Product and Service schema details pricing, currency, stock availability, brand details, and customer ratings. Embed structured data on product pages to qualify for rich product results. Service markup doesn’t produce rich results in Google, but still helps search engines and AI tools understand what you offer.

Why It Matters

Product structured data can earn product snippets and merchant listings (price, availability and ratings shown in results) and allows conversational AI shopping assistants to display real-time pricing, availability, and product details during user commercial queries.

Nested Offer Attributes

Structure Product or Service nodes containing nested offers (with price, priceCurrency, availability), description, and brand.

Rich Merchant Features

Providing accurate pricing, stock availability, and rating data qualifies your commercial listings for prominent merchant badges and price drop alerts on search engines.

Conversational AI Integration

Structuring commercial offerings allows generative AI shopping assistants to parse pricing tiers, features, and availability accurately when answering commercial buyer queries.