How to Use Schema sameAs Links to Build Brand Authority

Why It Matters

AI foundation models and search engine Knowledge Graphs construct entity nodes by analyzing co-occurrences and authority links. Declaring sameAs properties directly connects your website to established corporate profiles across the web.

Include Verified Social & Directory URLs

Include an array of verified social media, database, and directory profile URLs in your Organization JSON-LD markup:

"sameAs": [
"https://www.linkedin.com/company/example",
"https://www.wikidata.org/wiki/Q00000000",
"https://x.com/example"
]

Only List Official Profiles

Include profiles your business controls or that are clearly about it (your own LinkedIn page, not a review site’s listing), and remove any you’ve closed. A broken or wrong sameAs link confuses the very entity matching it’s meant to help.